The Pro-Troll Hot Chip Flasher has proven itself as a superior salmon-catching rig. The addition of the EChip to the rear of the flasher has improved catches by as much as 400 percent. Flashers catch more salmon every year than any lure or attractor on the market. Learn to use them and you will be amazed at the results. Brand: Pro-Troll Fishing Products Assembled Product Weight: 0 oz Manufacturer: Pro Troll Manufacturer Part Number: HC11-712 Color: UV Plaid Purple, Other Model: HC11-712 Assembled Product Dimensions (L x W x H): 1.00 x 1.00 x 0.63 Inches